PHOENIX

STRATEGY X POSITIONING X BRAND

INPUT

Therma-Stor’s flagship Phoenix brand needed a brand revival worthy of its name to achieve their goal as the #1 brand choice in restoration equipment.

OUTCOME

A product-as-hero campaign highlighted the brand’s newly redesigned equipment. A library of CGI-rendered product visuals, offset by textured backgrounds, straightforward headlines, and a reassuring “Made in WI, USA” mark—propelled Phoenix to the #1 spot it craved.