PHOENIX RESTORATION EQUIPMENT – PACKAGING

SO TOUGH YOU MAY HAVE TO CHAIN IT UP

GERTRUDE’s Design + Branding division OZ MFG. COMPANY designed and refreshed the brand identity and packaging design for leading industrial restoration brand PHOENIX.

OUTCOME

Taking inspiration from the product’s exquisite attention to design meets top engineered performance, OZ created a modernized, bold, and streamlined graphic look for the PHOENIX brand packaging reflecting the product’s tough yet sleek design and superior quality, while also tying in with its new iconic new “racing stripes” branding device.

ELEMENTS

Brand Positioning & Strategy, Brand Identity, Packaging Design, CGI / 3D Imaging, Brand Films, Advertising, Digital, Sales Collateral, and Retail.