PHOENIX RESTORATION EQUIPMENT – ADVERTISING
BLOWS EVERYTHING OUT OF PROPORTION
GERTRUDE along with OZ MFG. COMPANY created the brand advertising and marketing campaign to re-launch the Therma-Stor PHOENIX brand of industrial restoration equipment.
Founded in 1994, Phoenix Restoration Equipment is a highly reputable name in providing innovative product solutions for water damage restoration professionals. The organization sought out GERTRUDEâ€™s brand development and brand renovation expertise to refresh and modernize PHOENIX toward their goal of becoming the #1 brand of choice in restoration equipment.
GERTRUDE and OZ created a bold, product-as-hero campaign for PHOENIX highlighting the brandâ€™s newly redesigned product lineâ€”showcased through CGI rendered products developed by the OZ team. Visuals of the exquisite product line paired with textured backgrounds and straight-talking, witty headlines, along with a â€śMade in WI, USAâ€ť mark, to showcase the PHOENIX brandâ€™s strong, positive reputation, and superior quality and performance, balanced by attention to detail in design.
Brand Positioning & Strategy, Brand Identity, Packaging Design, CGI / 3D Imaging, Brand Films, Advertising, Digital, Sales Collateral, and Retail.