PHOENIX RESTORATION EQUIPMENT – ADVERTISING

BLOWS EVERYTHING OUT OF PROPORTION

GERTRUDE along with OZ MFG. COMPANY created the brand advertising and marketing campaign to re-launch the Therma-Stor PHOENIX brand of industrial restoration equipment.

Founded in 1994, Phoenix Restoration Equipment is a highly reputable name in providing innovative product solutions for water damage restoration professionals. The organization sought out GERTRUDE’s brand development and brand renovation expertise to refresh and modernize PHOENIX toward their goal of becoming the #1 brand of choice in restoration equipment.

OUTCOME

GERTRUDE and OZ created a bold, product-as-hero campaign for PHOENIX highlighting the brand’s newly redesigned product line—showcased through CGI rendered products developed by the OZ team. Visuals of the exquisite product line paired with textured backgrounds and straight-talking, witty headlines, along with a “Made in WI, USA” mark, to showcase the PHOENIX brand’s strong, positive reputation, and superior quality and performance, balanced by attention to detail in design.

ELEMENTS

Brand Positioning & Strategy, Brand Identity, Packaging Design, CGI / 3D Imaging, Brand Films, Advertising, Digital, Sales Collateral, and Retail.