GERTRUDE INC STRATEGY X BRAND X DESIGN

Leading industrial restoration brand Phoenix engaged GERTRUDE to create a limited-footprint retail display system that could put their new product design "on a pedestal."

GERTRUDE INC Phoenix Restoration Equipment Retail 2
GERTRUDE INC Phoenix Retail Display GIF
GERTRUDE INC Phoenix Restoration Equipment Retail 2

PHOENIX RESTORATION EQUIPMENT - RETAIL
[ STRATEGY x BRAND x DESIGN ]

CONTEXT
PHOENIX needed a retail display solution and system that would entice consumers to purchase its products when it mattered most—in store outlets.  GERTRUDE, along with Design division OZ MFG. COMPANY, brought a tough new retail presence to the leading industrial restoration equipment brand’s product line with a custom-designed free-standing product display.

WHAT WE DID
Brand Positioning and Strategy, Brand Identity, Packaging Design, CGI / 3D Imaging, Brand Films, Advertising, Digital, Sales Collateral, and Retail

OUTCOME
The brand’s leading retailers immediately adopted the display, giving PHOENIX increased floor space and branding prominence in-store. The new PHOENIX retail product display’s “modern-meets-industrial-design” aesthetic perfectly showcased the brand’s focus on superior design and top performance.