PHOENIX

STRATEGY X BRAND X DESIGN

INPUT

Retail is where every brand wants—and needs—to stand out. Phoenix knew they needed to make a bold statement to reach its lofty goal of becoming the #1 brand in restoration equipment. Enter, GERTRUDE.

OUTCOME

A custom-designed, limited-footprint retail display put Phoenix’s new products on a literal pedestal—elevating them in consumers’ eyes and helping them fly off shelves.