Predicta sought out GERTRUDE'S Mid-centurty modern know-how to position its 1950s-era premium televisions and attract a new, design-minded generation.
The original Predicta took on new life in colorful print ads merging vintage visuals and typography with a thoroughly modern voice and tone.
PREDICTA TELEVISION
[ STRATEGY x BRAND ]
CONTEXT
The once highly-coveted Predicta television brand needed a renovation to become relevant to an new, modern audience. GERTRUDE’s strategy was to appeal to design-minded consumers with a branding and print campaign that gave a fresh face to the nameplate. The positioned as an “the original” must-have centerpiece for the home, leaning into the brand’s retro-cool roots and highlighting the product’s unmatched styling and exclusivity (priced $1,800 – $5,500).
WHAT WE DID
Television and Consumer Print
OUTCOME
35% order increase in first week of launch
National press and creative recognition
Exclusive two-page feature in Luerzer’s International Archive
