PREDICTA

STRATEGY X BRAND

INPUT

Predicta knew they needed an agency with a special set of chops to launch its 1950s-style TV sets. Who better than an agency with deep mid-century design expertise?

OUTCOME

Design-minded consumers looking for a statement piece flocked to a relaunched Predicta TV console. Leaning into the brand’s retro-cool roots and highlighting the product’s distinctive styling and premium exclusivity, the campaign garnered:

- 35% increase in orders during launch week.

- National press and creative industry recognition.

- Two-page feature in Lürzer's International Archive, the renowned global design and advertising magazine.