SafeHouse looked to GERTRUDE to relaunch its clandestine restaurant experience from advertising to on-site communications with an unmistakeable spy-centric attitude.

We brought the world of espionage to life with a "Control is Watching" campaign that created interest and intrigue for the SafeHouse experience.

SafeHouse brand renovation & launch campaign

CONTEXT

International Exports, Ltd.—aka SAFEHOUSE—needed to relaunch their [UNCONFIRMED] spy refuge in way that would create intrigue while delivering critical information. GERTRUDE led strategy and creative for the re-launch and brand refresh. Our creative operatives infiltrated all advertising and on-site brand communications for the covert “bar, restaurant and spy food” establishment renowned for its encrypted bites, intel, cocktails, and underground spy lore.

DELIVERABLES

Brand Positioning, Corporate Identity, Consumer Print, Outdoor, Digital, Social Media, Packaging Design, and Collateral

OUTCOME

GERTRUDE’s successful, unmistakable campaign lured a new generation of hungry and thirsty operatives (aka guests) to the historic hideaway, punctuated with the words that keep every spy at the ready—“Control Is Watching.”