SAFEHOUSE

STRATEGY X BRAND

INPUT

Shhhh…can you keep a secret? Safehouse—a spy-themed, clandestine restaurant in Chicago—is relaunching in a crowded, pre-COVID world.

OUTCOME

GERTRUDE’s creative operatives infiltrated the world of Safehouse to create the “Control is Watching” campaign. A new generation of diners experienced James Bond-worthy delights in menus designed to resemble classified dossiers with real redacted text.