SINGHA BEER

INSIGHTS X BRAND X CULTURE

INPUT

Thailand’s #1 beer, Singha Beer, is a mainstay in Thailand and Southeast Asia. Looking to chart new territory, the question becomes: How do you expand brand engagement among influential consumers worldwide while sticking close to the global brand idea that “Singha Transports You”? You call GERTRUDE.

OUTCOME

"Singha TransPortraits" positioned Singha as the beer enjoyed by tastemakers around the globe.

- +150k North American sales.

- 15 new accounts opened across 6 markets.

- 11 events in 6 cities on 3 continents.

- Over 400% increase in social media engagement.

- Generated over $40M in advertising/PR value.

- 1B+ impressions worldwide.