CONTEXT
Thailand’s #1 beer, Singha Beer, was being sold predominantly in Thai/Asian channels. They wanted to expand brand engagement beyond these traditional channels and occasions, elevate the brand among more influential LDAC consumers worldwide, and globally connect the Singha Beer brand to the idea that “Singha Transports You.” 

DELIVERABLES
Strategy, Brand Positioning, Global Artist Collabs, Film/Broadcast, Consumer & Trade Print, Outdoor, Digital, Social (Paid/Organic), PR, Experiential, Collateral, and Sports & Entertainment Sponsorship Activation 

OUTCOME
15 new accounts across 6 global markets
11 events; 6 cities; 3 continents
400% lift in social media engagement 
+ $40M in advertising and PR value
6 international artist collabs
+ 1B impressions worldwide