STUDEBAKER CLUB CAR – EXPERIENTIAL
SO EASY, ITâ€™S ALMOST CRIMINAL
GERTRUDEâ€™s Experiential + Branded Architecture division RAYE created the STUDEBAKER “Whisky 6iX”â€”a 1920s-style club car perfect for cocktailing.
RAYE transformed a retired CTA train car into the â€śWhisky 6iXâ€ť as the centerpiece for the STUDEBAKER Expertly Crafted Whisky Cocktails brand launch. Invited guests stepped aboard to glimpse cocktailingâ€™s notorious history while sampling the exquisite design of these â€śinfamous cocktails inspired by an infamous era.â€ť
With the â€śWhisky 6iXâ€ť club car experience as its centerpiece, the STUDEBAKER PR launch event exceeded expected attendance by media, DIAGEO customers, and influencers, and secured press in top National and Local PR outlets among whiskey connoisseur, entertaining, and lifestyle publications.
Brand Identity, Brand Films, Consumer & Trade Print, Digital, Retail, Collateral, Branded Architecture, Branded Environments, andÂ PR Launch Events