SUNKIST – ADVERTISING
FEEL ALL ORANGE INSIDE
GERTRUDE’s created a youth-focused print campaign for Sunkist to activate the brand’s new tagline, “Feel All Orange Inside.”
GERTRUDE devised a strategy to connect with the younger demographic coveted by every soft drink brand by defining and closely aligning with a Sunkist “culture” that taps into young men aged 14 to 18 years.
GERTRUDE successfully connected to youth first-movers by utilizing street art illustrations of emerging underground artists popular in skateboard culture, and seeding the campaign in targeted consumer print, social media, and wild postings.
Consumer Print, Social Media, and Wild Postings