CHI-LDN-NYC – Red Tree Beverages (RTB) has announced the launch of Minute Maid Spiked™ Flavored Wine Cocktails (Minute Maid Spiked), a new line of ready-to-serve adult beverages available in three popular cocktail flavors – Lime Margarita, Strawberry Daiquiri, and Pina Colada. GERTRUDE, INC. was brought on by RTB last year to oversee Strategy, Brand, and Creative responsibilities, starting with the brand development and launch of Minute Maid Spiked. The 21+ ready-to-drink beverage offering debuted in early Summer 2024 via a National integrated launch campaign.
The launch creative highlights Minute Maid Spiked’s no-fuss approach to providing no-nonsense consumers with easy enjoyment of popular yet hard-to-make cocktail favorites. Campaign lines like “Chopping Fruit Is Exhausting,” and “Pour Drinks, Mix, Stir, Enjoy Drinks.” hit squarely on the brand’s deliciously uncomplicated point of difference, and sign off with the brand’s platform, “NO FUSS, NO MUSS. NO DUH.”
