CHI-LDN-NYC – LTO PRODUCT LAUNCH CAMPAIGN – GERTRUDE, INC. introduced Smoothie King as the “king of coffee,” showcasing the brand that “does coffee better than the rest”—with delicious espresso and cold brew coffee smoothies blended with real nutrition and nothing artificial. The campaign hero-ed the brand’s first ever CG 20oz cup, and came to life across Broadcast, OOH, Radio, Digital, Social, Retail P.O.P, and a National Brand Activation & Sampling Tour.