SINGHA BEER – GLOBAL BRAND AOR
[ INSIGHTS x BRAND x CULTURE ]

CONTEXT
Thailand’s #1 beer, Singha Beer, was being sold predominantly in Thai/Asian channels. They wanted to expand brand engagement beyond these traditional channels and occasions, elevate the brand among more influential LDAC consumers worldwide, and globally connect the Singha Beer brand to the idea that “Singha Transports You.”

DELIVERABLES
Strategy, Brand Positioning, Global Artist Collabs, Film/Broadcast, Consumer & Trade Print, Outdoor, Digital, Social (Paid/Organic), PR, Experiential, Collateral, and Sports & Entertainment Sponsorship Activation

OUTCOME
15 new accounts across 6 global markets
11 events; 6 cities; 3 continents
400% lift in social media engagement
+ $40M in advertising and PR value
6 international artist collabs
+ 1B impressions worldwide

SINGHA BEER

Singha desired to play a leading role in culture—globally. As AOR, GERTRUDE put the brand at the center of memorable nights with artist, film, and sports collabs.

OUR SINGHA TRANSPORTRAITS IDEA INFILTRATED POP CULTURE BY SPONSORING THE THE HANGOVER PART 2 FOR PRODUCT PLACEMENT AND A “TASTE THE AFTERTASTE OF THAILAND” PROMOTION.

THE VOYEURISTIC, CINEMATIC APPROACH OF OUR “TRANSPORTRAITS” PRINT WORK TOOK LDAC ADULTS TO THE EPICENTER OF SINGHA’S MEMORABLE NIGHTS IN HOTSPOTS AROUND THE WORLD.

6 GLOBAL ARTISTS WERE HANDPICKED TO CRAFT A PREMIUM “SINGHA TRANSPORTRAITS” SERIES THAT CREATIVELY TOOK VIEWERS INTO THE WORLD OF THIS IMPORTED, PREMIUM LAGER.

SINGHA BEER – GLOBAL BRAND AOR[ INSIGHTS x BRAND x CULTURE ]

SINGHA BEER – GLOBAL BRAND AOR
[ INSIGHTS x BRAND x CULTURE ]